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From the Founder

Masayoshi YokotaFounder

Sushiboy… a true Japanese experience

I came to the United States from Japan in 1987 with the dream of sharing my love of Japanese cuisine. I created Sushiboy as an organization dedicated to enriching the lives of our customers by serving delicious and healthy foods with attention to quality and value. In Southern California many cultures mingle and thrive, and Sushi Boy is proud of our contribution to this mix-bringing authentic Japanese flavors to our foods, training our sushi chefs in traditional sushi making techniques, and instilling in all of our employees an understanding of the Japanese concept of success through customer service and teamwork. Thank you for your patronage “Arigatou gzaimasu”


We believe that satisfying our customers is our No.1 priority. All Sushi Boy associates, serving our customers in the current Sushi Boy restaurants, understand this as the most crucial factor in running a satisfactory restaurant business.

In other words, educating our associates is the key success factor in running our restaurant business. We know that maintaining satisfied and motivated associates through education is the key in providing superb customer services, a top priority for Sushi Boy. We understand that all the evaluations by our customers are made at our restaurant. We are distributing around 5,000 customer surveys at our restaurants every week and continuously making our best efforts to absorb customers’ feedbacks and reflecting those into our restaurant operations. In order to continuously receive high customer evaluation in the fast casual sushi restaurant market, we will focus on “Moment of Truth” and educate this crucial factor to our associates. Inappropriate comment will not be posted or deleted by the administrator at its own discretion.